Today, Tuesday, July 14, the American Workforce Policy Advisory Board, co-chaired by Advisor to the President Ivanka Trump and Secretary of Commerce Wilbur Ross, launched the “Find Something New” advertising campaign to raise awareness about the multiple pathways to career success for American students and workers across our country.
TWEET: @IvankaTrump Whether you’re entering the workforce for the 1st time or need to pivot and retrain due to Covid-19, explore all your options to acquire in-demand job skills at FindSomethingNew.org
The ads direct audiences to FindSomethingNew.org, a new website with resources to help American workers and students identify and pursue the right path for their career goals. The website offers an interactive tool that recommends education pathways for each user and information about rising careers to consider. Pathways featured include online learning, professional certification programs, associate’s degrees, and vocational, technical and trades education. The campaign ads feature stories from real individuals who found fulfilling careers after embracing new ways of learning.
Funding for the campaign has been provided by 20 organizations who are committed to promoting workforce readiness for the American public, including: Apple, AT&T Inc., Boys & Girls Club of America, Business Roundtable, CISCO Systems, Inc. Duke Energy Corporation, General Motors Company, The Home Depot, IBM, Johnson & Johnson, JP Morgan Chase & Co., Lockheed Martin, National Association of Manufacturers, SAP America, SHRM, United Technologies Corporation, U.S. Chamber of Commerce Foundation, VISA, Walmart, and Western Governors University, along with in-kind contributions from organizations such as the American Association of Community Colleges.
Please see more on the Ad Campaign launch in the articles below!
White House partners with Apple, IBM to encourage Americans to think outside 4-year degrees.
Ivanka Trump: College isn’t the only job path, ’Find something new’.
‘Find Something New’ — White House Partners With Apple, IBM To Promote Skills-Based Careers.
We thank you for your continued partnership on this important issue. Below, find additional information on the American Workforce Policy Advisory Board. The White House Office of Intergovernmental Affairs (WH IGA) will continue to share pertinent information as it becomes available. Please do not hesitate to reach out to our office if we can be of assistance. As a reminder, WH IGA is the primary liaison between the White House and the country’s State and local elected officials and Tribal Governments.